1. Introduction
Welcome to Dark And Lovely’s official website (“Website”). These Terms and Conditions (“Terms”) govern your use of our Website and the products and services offered by Dark And Lovely, including our hair dye, hair color, relaxer, and bleach kit products. By accessing or using our Website, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use our Website.
2. Website Use
2.1 General Use
You may use our Website for lawful purposes only and in accordance with these Terms. You agree not to use our Website:
- In any way that violates applicable local, state, national, or international law or regulation
- To transmit or procure the sending of any advertising or promotional material without our prior written consent
- To impersonate or attempt to impersonate Dark And Lovely, a Dark And Lovely employee, or any other person or entity
- To engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of the Website
2.2 User Accounts
When creating an account on our Website, you must provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized access to or use of your account.
2.3 Intellectual Property
All content, features, and functionality on our Website, including but not limited to text, graphics, logos, button icons, images, audio clips, data compilations, and software, are the exclusive property of Dark And Lovely or our licensors and are protected by copyright, trademark, and other intellectual property laws.
3. Products and Services
3.1 Product Information
We strive to provide accurate descriptions of our products. However, we do not warrant that product descriptions or other content on the Website are accurate, complete, reliable, current, or error-free. If a product offered by Dark And Lovely is not as described, your sole remedy is to return it in unused condition.
3.2 Product Use
Our hair care products, including hair dye, hair color, relaxer, and bleach kits, should be used according to the instructions provided with each product. Improper use may result in unsatisfactory results or adverse reactions. We recommend performing a patch test before using any of our products.
3.3 Colors and Appearance
We make every effort to display the colors of our products accurately on our Website. However, we cannot guarantee that your computer’s display of the colors will be accurate. The actual colors of our products may vary from those shown on your screen.
4. Purchases
4.1 Pricing
All prices displayed on our Website are in US dollars unless otherwise specified. Prices are subject to change without notice. We reserve the right to correct any pricing errors on our Website and to modify or cancel orders where a pricing error has occurred.
4.2 Payment
We accept various payment methods as indicated on our Website. By providing your payment information, you represent and warrant that you have the legal right to use the payment method you have selected.
4.3 Taxes
You are responsible for paying all taxes associated with your purchases. Tax rates are based on the location to which the order is shipped.
4.4 Shipping and Delivery
Shipping and handling charges are additional unless otherwise specified. Delivery times are estimates only and are not guaranteed. We are not responsible for delays in delivery due to circumstances beyond our control.
4.5 Returns and Refunds
Our return and refund policy allows for returns within 30 days of purchase for products that are unopened and in their original condition. Some products may be exempt from this policy for health and safety reasons. Please contact our customer service department for specific return instructions.
5. Promotions and Discounts
5.1 General Terms
We may offer promotions, discounts, or special offers from time to time. These are subject to their own specific terms and conditions, which will be disclosed at the time of the offer.
5.2 Summer Hair Special Promotion
As referenced on our Website, our “Summer Hair Special Promotion” offering 30% off all Dark And Lovely products is subject to availability and may be withdrawn at any time without notice. This promotion cannot be combined with other offers unless explicitly stated.
6. User Content
6.1 Reviews and Testimonials
By submitting reviews, comments, or testimonials to our Website, you grant Dark And Lovely a non-exclusive, royalty-free, perpetual, irrevocable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.
6.2 Content Standards
User-generated content must not:
- Contain any material that is defamatory, obscene, indecent, abusive, offensive, harassing, violent, hateful, inflammatory, or otherwise objectionable
- Infringe any patent, trademark, trade secret, copyright, or other intellectual property rights
- Violate the legal rights of others or contain any material that could give rise to civil or criminal liability
- Be likely to deceive any person
- Promote any illegal activity or advocate, promote, or assist any unlawful act
7. Disclaimer of Warranties
7.1 General Disclaimer
YOUR USE OF OUR WEBSITE IS AT YOUR SOLE RISK. THE WEBSITE AND ITS CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
7.2 Product Warranties
Dark And Lovely warrants that our products will meet the specifications stated on their packaging or on our Website at the time of purchase. This warranty is in lieu of all other warranties, express or implied.
8. Limitation of Liability
IN NO EVENT SHALL DARK AND LOVELY, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, ARISING FROM THE USE OF, OR INABILITY TO USE, OUR WEBSITE OR PRODUCTS, INCLUDING DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES.
9. Indemnification
You agree to defend, indemnify, and hold harmless Dark And Lovely, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms or your use of the Website.
10. Privacy Policy
Your use of our Website is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy to understand our practices regarding your personal information.
11. Product Safety and Health Information
11.1 Patch Testing
Before using any Dark And Lovely hair product, especially hair dye, hair color, relaxer, or bleach kit, we strongly recommend performing a patch test according to the instructions provided with the product to check for potential allergic reactions.
11.2 Health Considerations
Our products are formulated to meet safety standards. However, individual reactions may vary. Consult with a healthcare professional before using our products if you:
- Have a history of allergic reactions to hair care products
- Have sensitive skin or scalp conditions
- Are pregnant or nursing
- Have recently used another hair treatment product
- Have any medical conditions that may be affected by the use of hair care products
11.3 Product Ingredients
While Dark And Lovely products generally do not contain harsh bleaching agents in most of our hair color products, our dedicated bleach kits do contain bleaching ingredients. Always review the ingredient list on product packaging or as provided on our Website for specific product formulations.
12. Changes to Terms
We may revise these Terms from time to time at our sole discretion. All changes are effective immediately when posted, and they apply to all access to and use of the Website thereafter. Your continued use of the Website following the posting of revised Terms means that you accept and agree to the changes.
13. Termination
We may terminate or suspend your access to all or part of our Website, without notice, for any conduct that we, in our sole discretion, believe violates these Terms or is harmful to other users of the Website, us, or third parties, or for any other reason.
14. Governing Law and Jurisdiction
These Terms and your use of the Website shall be governed by and construed in accordance with the laws of the state of California, without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of or related to these Terms or the Website shall be instituted exclusively in the federal courts of the United States or the courts of the State of California, in each case located in Los Angeles County.
15. International Use
Our Website is operated from the United States. If you access our Website from outside the United States, you are responsible for compliance with local laws.
16. Customer Service and Communications
16.1 Contact Information
For customer service inquiries, you may contact us at:
- Email: thedarkandlovely@hotmail.com
- Phone: +27 86 100 1085
- Address: 123 Beauty Lane, Cosmetic City, CA 90210, USA
16.2 Communications
By providing your contact information to us, you consent to receive communications from us regarding your account, purchases, and our products and services. You may opt out of receiving promotional communications by following the unsubscribe instructions provided in those communications.
17. Severability
If any provision of these Terms is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms will continue in full force and effect.
18. Entire Agreement
These Terms, our Privacy Policy, and any terms and conditions incorporated herein by reference constitute the sole and entire agreement between you and Dark And Lovely regarding the Website and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Website.
19. Waiver
No waiver by Dark And Lovely of any term or condition set out in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of Dark And Lovely to assert a right or provision under these Terms shall not constitute a waiver of such right or provision.
20. Force Majeure
Dark And Lovely shall not be liable for any failure to perform its obligations under these Terms where such failure is a result of Acts of Nature (including fire, flood, earthquake, storm, hurricane, or other natural disaster), war, invasion, act of foreign enemies, hostilities (whether war is declared or not), civil war, rebellion, revolution, insurrection, military or usurped power or confiscation, terrorist activities, nationalization, government sanction, blockage, embargo, labor dispute, strike, lockout or interruption or failure of electricity or telephone service.
By using our Website, you acknowledge that you have read and understood these Terms and agree to be bound by them.
Last Updated: August 13, 2025
Dark And Lovely
123 Beauty Lane
Cosmetic City, CA 90210
USA