INTRODUCTION
Welcome to Dark And Lovely’s Privacy Policy. Dark And Lovely (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thedarkandlovely.com (the “Website”), including any content, functionality, and services offered on or through the Website.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using our Website, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.
INFORMATION WE COLLECT
We collect several types of information from and about users of our Website, including:
Personal Data
Personal Data refers to information that identifies you personally, such as your name, postal address, email address, telephone number, or any other identifier by which you may be contacted online or offline. We collect Personal Data when you:
- Register on our Website
- Subscribe to our newsletter
- Place an order
- Fill out a form
- Submit a review
- Contact customer service
- Participate in surveys, contests, or promotions
Non-Personal Data
We also collect non-personal data, which is data that does not directly identify you. This includes:
- Browser type and version
- Operating system
- IP address
- Time and date of your visit
- Pages you viewed
- Time spent on those pages
- Referring website addresses
- Other browsing statistics
Information Collected Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Cookies: Small data files placed on your device that help us improve our Website and your experience, see which areas and features of our Website are popular, and count visits.
- Web Beacons: Electronic files used to record information about how you browse the Website.
- Analytics Tools: We use third-party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for the Website.
HOW WE USE YOUR INFORMATION
We use the information we collect about you or that you provide to us, including any Personal Data, for the following purposes:
To Provide and Maintain Our Services
- Process and fulfill your orders for Dark And Lovely hair dye, hair color, relaxer, and bleach kit products
- Create and maintain your account
- Provide customer support
- Communicate with you about your orders, accounts, or requests
To Improve Our Website and Products
- Understand how our users use the Website
- Develop new products, services, features, and functionality
- Monitor and analyze trends, usage, and activities in connection with our Website
- Detect, prevent, and address technical issues
For Marketing and Promotional Purposes
- Send you promotional communications about new products, special offers, or other information that may be of interest to you
- Deliver targeted advertising about our products and services
- Measure the effectiveness of our marketing campaigns
- Administer contests, promotions, surveys, or other Website features
To Comply with Legal Obligations
- Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
- Enforce our terms, conditions, and policies
- Protect our rights, privacy, safety, or property, and that of our customers or others
LEGAL BASIS FOR PROCESSING YOUR INFORMATION
We only collect and process your Personal Data when we have a legal basis to do so. The legal bases we rely on include:
Consent
We may process your data when you have given us specific consent to use your Personal Data for a specific purpose. For example, when you subscribe to our newsletter or opt-in to receive marketing communications.
Contractual Obligations
We may process your data when it is necessary for the performance of a contract to which you are a party, such as when you purchase Dark And Lovely products through our Website.
Legitimate Interests
We may process your data when it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your Personal Data for some of the purposes described above, such as improving our Website and products.
Legal Obligations
We may process your data where we need to comply with a legal obligation, such as to maintain tax records or respond to a court order or legal process.
DISCLOSURE OF YOUR INFORMATION
We may disclose Personal Data that we collect or that you provide:
To Our Subsidiaries and Affiliates
We may share your information with our subsidiaries and affiliates for purposes consistent with this Privacy Policy.
To Service Providers
We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts.
For Business Transfers
If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Data.
For Legal Purposes
We may disclose your information where we believe disclosure is necessary or required by law, regulation, to enforce our Terms of Service, to protect the rights, property, or safety of Dark And Lovely, our customers, or others.
With Your Consent
We may disclose your Personal Data for any other purpose with your consent.
DATA RETENTION
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Website, or we are legally obligated to retain this data for longer periods.
DATA SECURITY
We have implemented appropriate technical and organizational security measures designed to protect the security of any Personal Data we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your Personal Data, transmission of Personal Data to and from our Website is at your own risk. You should only access the services within a secure environment.
YOUR DATA PROTECTION RIGHTS
Depending on your location, you may have certain rights regarding your Personal Data. These may include:
Right to Access
You have the right to request copies of your Personal Data that we hold.
Right to Rectification
You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Right to Erasure
You have the right to request that we erase your Personal Data, under certain conditions.
Right to Restrict Processing
You have the right to request that we restrict the processing of your Personal Data, under certain conditions.
Right to Object to Processing
You have the right to object to our processing of your Personal Data, under certain conditions.
Right to Data Portability
You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy. We may ask you to verify your identity before responding to such requests to ensure your privacy and security.
CHILDREN’S PRIVACY
Our Website is not intended for children under 16 years of age. We do not knowingly collect Personal Data from children under 16. If you are under 16, do not use or provide any information on this Website. If we learn we have collected or received Personal Data from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us immediately.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, please review our California Privacy Notice, which is incorporated into this Privacy Policy by reference.
California’s “Do Not Track” Notice
We currently do not respond to “Do Not Track” signals or similar mechanisms. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use our Website.
CCPA Privacy Rights
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. These include:
- The right to know about the personal information we collect and disclose
- The right to delete personal information
- The right to opt-out of the sale of personal information
- The right to non-discrimination for exercising CCPA rights
To exercise your CCPA rights, please contact us using the information provided below.
INTERNATIONAL DATA TRANSFERS
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Dark And Lovely will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.
THIRD-PARTY LINKS
Our Website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy policy of every website you visit.
CHANGES TO OUR PRIVACY POLICY
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
CONTACT US
If you have any questions about this Privacy Policy, please contact us:
- By email: thedarkandlovely@hotmail.com
- By phone: +27 86 100 1085
- By mail: 123 Beauty Lane, Cosmetic City, CA 90210, USA